Evans counterparts; Company Retail Consultants Inc. Retail Market Study: A Review of the relevant marktmacht 50plus wie sie best ager als kunden gewinnen und begeistern 2 market. established for the Association of Canadian Publishers. Harvard Business Review: On returning the Value Chain. Boston, MA: Harvard Business School Publishing, 2000.

141 Adapted from Anderson 2009. 143 Adapted from Anderson 2009. 145 See Scholarly Publishing Roundtable 2010, 12.

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